Perfect Mood
Perfect Pour
Designed for wine lovers who savor the moment. Emotional storytelling + intuitive flows capture the right mood.
American House Wine
American House Wine Shop — designed UX/UI for e-commerce website (desktop + mobile). Crafted emotionally resonant brand + unique wine stories. Developed intuitive flows optimized for sales + conversions.
My role: End to end Product Design. Emotional storytelling + intuitive flows capture the right mood. Moderate personas → emotional flows. Captures the right mood through research-driven UX.
Bring ideas to life
Key Responsibilities
  • Web + Mobile Design Landing pages + full responsive
  • Brand Identity Style guide + emotional storytelling
  • Prototypes & Guides Clickable prototypes + UX guidelines
  • Research Audience + competitor analysis
  • Key Flows Wine purchase + cart + personal account
  • Post-Launch Flow reviews + adaptive optimization
Desktop view
Designed graphic design elements that reinforce brand integrity and professional appeal.
Developed and launched an online win estore f om branding creation stage
  • Interactive UX/UI
  • Attractive design
  • Emotional approach
Cart
Progress bar + real-time tracking → clear steps, reduced abandonment
  • Easy checkout
  • Checkout progress bar
  • Tracking
Each wine page have unique vibe
  • Interactive UX/UI
  • Attractive design
  • Emotional approach
  • Interactive UX/UI
  • Attractive design
  • Emotional approach
  • Interactive UX/UI
  • Emotional approach
  • Attractive design
  • Mobile UI
  • Interactive UX/UI
  • Attractive design
Showcase Landing
Here some pages from Landing flows and components example
Mobile view
How we Make It Work it?
Research
We worked on competitors analyze to choose our own style to make a right positiona
Prototype
Create an emotionally engaging e-commerce website to evoke a festive feeling.
Implemanting
Deliver final result
Feedback
Collect data from users
Improvements
Implement new features and create updates after the testing period
Graphic elements
Red wine page
Interactive UX/UI
Landing development
Goal
Create "wow" e-commerce for winery
Storytelling
Each wine's history + terroir as visual narrative
Instead of just selling wine, we told stories. Each wine's unique history and terroir became a visual narrative, from sun-drenched vineyards showcasing crisp Sauvignon Blanc to a crackling fireplace highlighting the bold Cabernet Sauvignon.
(Sunlit vineyards for Sauvignon Blanc, fireplace for Cabernet)
Result
High-quality photos + elegant design → immersive experience
  • Exceeded sales + feedback expectations
Video Demo Desktop
Video Demo Mobile
Take a look at my other project
I can create projects on a turnkey basis for you with my team. Open to offer you support in SMM, PR, Copywriting,
Photography, Development Team
.


If it is what you want, then get in touch with me.
Let's write your own beautiful success story.
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