Creative ideas, simple solutions!
Hello, my name is Gala. I am Senior Product Designer (UX/UI) with Lead experience, UX Research expert with 12+ years in design industry experience and focus on business solutions and global cross-platform products.
I apply a structured UX methodology aligned with IT project lifecycles that enables me to rapidly adapt to any project complexity-whether startup or enterprise.
My focus areas are product grow, positioning, design systems, accelerating time to market and scale-ups — driving engagement and conversions through design solutions. Kaizen UX as a base!
In a rapidly changing world, careful refinement may not seem like a priority. However, top UX/UI designers find their strength in this precise approach. I am Inspired by the Japanese concept of Kaizen, meaning “continuous improvement,” i focused on making small, regular improvements that help products always be aligned to users needs.
My personal credo: if you want to make this world a better place, start with yourself! My work credo: if you want to make this world a better place, create a worthy product!
Idea first.
Solution first.
Care first.
Improvement first.
Life fist.
Product as a reflection of life!
8+ years Domain Expertise: SaaS | B2B | B2C | Fintech | DeFi | CRM Platforms | Taxi & Mobility Services | Retail | E-commerce | Blockchain | Media & Content Platforms | Startups & Scale-ups
Hello, my name is Gala. I am Senior Product Designer (UX/UI) with Lead experience, UX Research expert with 12+ years in design industry experience and focus on business solutions and global cross-platform products.
I apply a structured UX methodology aligned with IT project lifecycles that enables me to rapidly adapt to any project complexity-whether startup or enterprise.
My focus areas are product grow, positioning, design systems, accelerating time to market and scale-ups — driving engagement and conversions through design solutions. Kaizen UX as a base!
In a rapidly changing world, careful refinement may not seem like a priority. However, top UX/UI designers find their strength in this precise approach. I am Inspired by the Japanese concept of Kaizen, meaning “continuous improvement,” i focused on making small, regular improvements that help products always be aligned to users needs.
My personal credo: if you want to make this world a better place, start with yourself! My work credo: if you want to make this world a better place, create a worthy product!
Idea first.
Solution first.
Care first.
Improvement first.
Life fist.
Product as a reflection of life!
8+ years Domain Expertise: SaaS | B2B | B2C | Fintech | DeFi | CRM Platforms | Taxi & Mobility Services | Retail | E-commerce | Blockchain | Media & Content Platforms | Startups & Scale-ups
You can take a rest while
I work on the design of your projects
I work on the design of your projects
My Professional Growth
My portfolio reflects a growth journey — from branding, typography, composition and color theory, corporate identity, product branding, UX research, to building multi-sided platforms and large-scale projects. Over the years, I have honed a versatile skill set that blends creative foundations with strategic, user-centered solutions for high-impact products.
I have also explored entrepreneurship through a own fashion brand and fabric designs, plus motion design and fine art. This diverse knowledge informs my daily practice, enabling high-quality results.
Education and learning — Thanks to my multidisciplinary approach and continuous learning in product design, marketing, art, research, and artificial intelligence, I bring fresh insights to multi-domain initiatives and stay ahead of industry trends.
I have also explored entrepreneurship through a own fashion brand and fabric designs, plus motion design and fine art. This diverse knowledge informs my daily practice, enabling high-quality results.
Education and learning — Thanks to my multidisciplinary approach and continuous learning in product design, marketing, art, research, and artificial intelligence, I bring fresh insights to multi-domain initiatives and stay ahead of industry trends.
Keep reading to see how I bring clarity and results to complex challenges!
Focused on
1. Platforms (P2P, B2C, B2B, B2E)
Designing diverse platforms that serve different audiences-from peer-to-peer marketplaces to consumer, business, and employee-facing solutions. Focused on usability, trust, and tailored workflows to meet unique user needs.
2. Finance flows
Designing secure, user-centered financial products focused on payment flows, KYC, 2FA, billing, and compliance for startups and enterprises.
End-to-end UX design for fintech startups, from MVP to scalable products, emphasizing fast iteration, user acquisition, and trust-building.
3. Blockchain & Web3
Creating intuitive, secure experiences for blockchain and Web3 platforms, focusing on wallet UX, decentralized finance (DeFi), and user onboarding.
4. Not just this!
I have experience across multi-role products in taxi services and media/content platforms, as well as complex products.
Designing diverse platforms that serve different audiences-from peer-to-peer marketplaces to consumer, business, and employee-facing solutions. Focused on usability, trust, and tailored workflows to meet unique user needs.
2. Finance flows
Designing secure, user-centered financial products focused on payment flows, KYC, 2FA, billing, and compliance for startups and enterprises.
End-to-end UX design for fintech startups, from MVP to scalable products, emphasizing fast iteration, user acquisition, and trust-building.
3. Blockchain & Web3
Creating intuitive, secure experiences for blockchain and Web3 platforms, focusing on wallet UX, decentralized finance (DeFi), and user onboarding.
4. Not just this!
I have experience across multi-role products in taxi services and media/content platforms, as well as complex products.
What i can do?
Research and validation. I apply a variety of methodologies to select the most effective path and am prepared to conduct early hypothesis testing without delaying the product.
Design system. I create beautiful, modern UIs, including building systems with large amounts of information while maintaining clarity and ease of use.
Goal setting and implementation. I clearly articulate project goals and achievement criteria at different stages.
Initiative and autonomy. As a Senior Product Designer, I can propose changes within my area of influence and independently test some hypotheses. I have experience as a Project Lead and PM with a small team.
Empathy for users and the team. I believe that the key to success depends largely on a pleasant and healthy atmosphere within the team. However, I also challenge established patterns, take into account audience demands and test results, and explore alternative solutions.
Tools: Figma, Adobe XD, Miro, Hotjar, GA4, Jira/Confluence, Perplexity, Lovable, Midjourney, Sora and other AI tools that help me to be more effective!
Design system. I create beautiful, modern UIs, including building systems with large amounts of information while maintaining clarity and ease of use.
Goal setting and implementation. I clearly articulate project goals and achievement criteria at different stages.
Initiative and autonomy. As a Senior Product Designer, I can propose changes within my area of influence and independently test some hypotheses. I have experience as a Project Lead and PM with a small team.
Empathy for users and the team. I believe that the key to success depends largely on a pleasant and healthy atmosphere within the team. However, I also challenge established patterns, take into account audience demands and test results, and explore alternative solutions.
Tools: Figma, Adobe XD, Miro, Hotjar, GA4, Jira/Confluence, Perplexity, Lovable, Midjourney, Sora and other AI tools that help me to be more effective!
Communication
- Excellent verbal and written communication skills (English B2, Russian)
- Skilled at aligning stakeholders and collaborating across teams including user research, data science, content, and engineering
- Strong commitment to quality and effective time management, consistently meeting deadlines in fast-paced environments
Communication
Skills & Approach
- Analytical problem solver focused on addressing the right challenges using data-driven insights
- Meticulous attention to detail ensuring pixel-perfect execution
- Strategic thinker delivering enduring design solutions
- Self-motivated, able to adapt between tactical, conceptual, and communication tasks
Skills & Approach
Experience
- 8+ years in UX and product design for web/mobile platforms
- Proven track record delivering impactful, high-quality products
- End-to-end product ownership collaborating with Dev team, PMs
- Expert in Figma and design systems with strong visual and UX skills
- Skilled in user journey mapping, and user flows
Experience
Approach to work
Professional approach to the organisation of the workflow. Professional skills in Figma, Photoshop, Illustrator, Indesign, Adobe After Effects, Jira.
Well-organized
Detailed structuring of the workflow
Creativity
Work with current trends
Simplicity
Minimalistic design
How I Make It Work it?
I apply a proven, stage-based UX methodology that allows me to adapt seamlessly to any complex project and rapidly develope Products. This structured approach ensures clarity, user focus, and continuous improvement throughout the design lifecycle:
1. Research & Discovery
Deeply understand users, their needs, behaviors, and pain points through interviews, surveys, data analysis, and competitor benchmarking.
2. Define & Ideate
Clearly articulate user problems and business goals. Brainstorm creative solutions and prioritize features that deliver the most value.
3. Information Architecture & User Flows
Structure content and design logical user journeys that align with user goals and simplify navigation.
4. Low-Fidelity Prototyping
Create wireframes and sketches to visualize layouts and workflows, enabling quick iteration and early feedback.
5. High-Fidelity Prototyping & Visual Design
Develop detailed, interactive prototypes with refined UI elements, branding, and micro-interactions to simulate real user experiences.
6. Usability Testing & Validation
Test prototypes with real users to identify issues, gather feedback, and refine the design iteratively.
7. Developer Handoff & Implementation Support
Provide annotated specifications and collaborate closely with developers to ensure design fidelity and accessibility.
8. Launch & Post-Deployment Monitoring
Track user engagement and performance metrics to identify opportunities for ongoing optimization.
This methodology embraces iterative design and continuous learning, ensuring solutions are user-centered, scalable, and aligned with business objectives. It also incorporates modern trends such as AI-driven personalization and ethical design practices to future-proof products.
This methodology embraces iterative design and continuous learning, ensuring solutions are user-centered, scalable, and aligned with business objectives. It also incorporates modern trends such as AI-driven personalization and ethical design practices to future-proof products.
If it is what you want, then get in touch with me.
Let's write your own beautiful success story.
