Research
is a King
is a King
in its own right.
Audited workflows → uncovered pain points → UX improvements without disrupting familiar platform → drove growth.
Impact statement
Audited workflows to uncover real-user pain points — improving UX without disrupting familiar platform while driving growth.
Methods: User interviews + focus groups + ethnographic observation + literature review
Reviewed old system + wireframes
Interviewed real users → identified pain points
Documented report: Negatives/Positives/Recommendations
Redesigned UI (web + mobile) + improved flows
Added growth features
Supporting dev handoff (in progress)
Result: Actionable roadmap → enhanced UX + platform scalability
Methods: User interviews + focus groups + ethnographic observation + literature review
Reviewed old system + wireframes
Interviewed real users → identified pain points
Documented report: Negatives/Positives/Recommendations
Redesigned UI (web + mobile) + improved flows
Added growth features
Supporting dev handoff (in progress)
Result: Actionable roadmap → enhanced UX + platform scalability
Research
Paydesk Platform UX Research Report
Conducted by Gala, UX Researcher
Date: [01.2018]
Executive Summary
Problem: Platform usability issues blocking freelancer/producer engagement
Key Finding: Search, onboarding, verification cause 40% drop-off
Impact: High-priority fixes → expected 25% engagement increase
Top Recs: Simplified verification + search overhaul + landing revamp
Conducted by Gala, UX Researcher
Date: [01.2018]
Executive Summary
Problem: Platform usability issues blocking freelancer/producer engagement
Key Finding: Search, onboarding, verification cause 40% drop-off
Impact: High-priority fixes → expected 25% engagement increase
Top Recs: Simplified verification + search overhaul + landing revamp
Research Goals
Research Goals
- Identify core usability pain points for radio producers + global freelancers
- Prioritize improvements by user impact + dev effort
- Deliver actionable roadmap for platform growth
Methodology
Participants: 12 radio producers + 8 international freelancers
Methods:
Methods:
- Remote moderated usability testing (Lookback/UserTesting)
- 1:1 user interviews (30 min each)
- Task analysis + think-aloud protocol
- Prioritization matrix (Effort vs Impact)
- Duration: 2 weeks field research + 1 week synthesis
Key Findings (3-5 Headlines)
1. Onboarding Friction
"I gave up at phone verification—too many steps"
"Lost my search results clicking profiles"
"Not clear how Paydesk saves me time/money"
"I gave up at phone verification—too many steps"
- Redundant verification requests → 60% abandonment
- No guidance for profile completion
"Lost my search results clicking profiles"
- Max 25 results/page, no pagination
- Search state lost on navigation
- Missing advanced filters
"Not clear how Paydesk saves me time/money"
- No earnings potential showcase
- Producer benefits (single-invoice, global teams) buried
Landing optimisation
Simplified verification + profile completion
Revamped landing → ↑ journalist engagement. Fixed search
Revamped landing → ↑ journalist engagement. Fixed search
- Search optimization
- Improved onboarding
- Filters integration
Showcase Interview
Recommendations (Prioritized)
Next Steps & Owners
- Week 1: Dev review high-priority search fixes (Anton + Dev team)
- Week 2: Design verification/onboarding prototypes
- Week 4: A/B test landing changes
- Ongoing: Monitor drop-off metrics in GA
- Raw session recordings (Lookback links)
- User quotes + heatmaps
Hire flow optimization
- The hire journalist flow was optimized by simplifying steps, reducing redundant actions. Clear notifications and improved search filters helped users find and hire journalists faster. The addition of pinning favorite journalists before hiring and enhanced UI guidance minimized errors and sped up the overall process, boosting efficiency and user satisfaction.
Billing page optimization
Clearer instructions and streamlined UI components reduced user confusion and errors. These improvements enhanced the user experience, boosted payment completion rates, and supported better financial tracking for both producers and journalists
Functionality review
Video presentation
Desktop view
Desktop view
Video presentation
Mobile view
Mobile view
Take a look at my other project
I can create projects on a turnkey basis for you with my team. Open to offer you support in SMM, PR, Copywriting,
Photography, Development Team.
If it is what you want, then get in touch with me.
Photography, Development Team.
If it is what you want, then get in touch with me.
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